Doc Searls is challenging the big OEMs to think outside the Microsoft PC box. It was three or four years ago that Searls observed that Linux is not a platform. Here he is back riffing on that theme...
Thinking Past Platforms: the Next Challenge for Linux
Towards the end of the article he challenges us in the FOSS community to stop thinking of and advocating Linux as an alternative to Windows/OS X. This is a very good point and one I, personally, should have thought of a long time ago.